Although you say that style isn’t the most important thing in your buildings, at least you wouldn’t end up having to put things like fake balconies onto cheap houses to try to sell them for an inflated price. It does balance.
Yes, we’re not going to offer something that’s bog standard and boring. We’re not going to offer things that are style over substance just to increase the price.
How do you balance style with affordability? Is it any different from fashion?
Well affordability comes first, practicality comes second and then design, but hopefully you can get it all in.
And fashion is the same?
Yes, fashion is exactly the same. To us the most important thing to create at the end of the day is something people can afford to buy. And that means compromise. We’re not afraid of compromise at all.